Designed by Beely is a Canadian owned and operated women’s apparel and accessories label founded by Beely Huang, a self-trained designer based in Toronto.
After graduating with her degree in Education, she began a career teaching in various remote places in Canada, including the Arctic. Surrounded by solitude and nature in its purest forms, she came to value the powerful beauty in austerity. It was during these years that Beely began to develop her style. She is drawn to the understated, and interested in the ‘imperfections’ and unexpected features found within the unassuming and often overlooked – these challenge her to give bold voices to the simplistic. The combination of timeless, pared-down aesthetics with distinct features are the signature of this label.
Designed by Beely was launched in 2016, and debuted its first collection ‘ECHO’ F/W17 at Vancouver Fashion Week. Her collection has been showcased on runways in Toronto and the US where Designed by Beely closed the show as the featured label. Beely caters to fashion-forward professional women, redefining classics to offer versatile, sophisticated styles with an edge. While debuting her ‘ECHO’ collection as a Fall/Winter line, Beely does not design with seasons in mind. Rather, versatility is built into each garment through what she calls ‘modular fashion’; her designs feature transformable components that harmonize well with other pieces within her body of work, allowing them to transition throughout the year and between functions.
Designed by Beely also features an exclusive collection of handmade sustainable fur accessories, inspired by the Arctic lifestyle of surviving off the land she experienced while living in Nunavut. Her line of custom sustainable Nunavut seal fur mittens entails traditional hand-sewing techniques for quality craftsmanship.